What is it about November that has the media going green? I would have thought that broadcasters and websites would be rolling out the green carpet next April, when Earth Day is upon us (it falls on April 22, 2008, FYI). But instead, it’s all green, all the time on the various NBC networks (Bravo, MSNBC, etc) and over on the Microsoft Network (MSN).
For example, MSN has rebranded its website with the URL green.msn.com, which offers a homepage, if you will, to all things green–from current events to politics.
Over at the Peacock network, everyone is getting in on the green action. You can start your day by watching Today Show hosts reporting on green topics, watch green interstitials (short-form broadcast blips in between shows and/or commercials) that fall under the “Green is Universal” theme (you see, NBC is actually the NBC Universal company), and then get some green along with your comedy on shows like “30 Rock.”
My guess is that everyone is attempting to ride the green wagon that Al Gore’s “Inconvenient Truth” started. Oh, and maybe because November 15 is America Recycles Day.



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