Monday, November 16th, 2009
What Kind of Frugal Consumer Are You?
One of the outcomes of this recession–beyond the obvious–is that consumers now fall into four different categories, so says a new study entitled “Marketing to the Post-Recession Consumers,” by the marketing strategy and research firm Decitica. Those categories are:
Steadfast Frugalists
Involuntary Penny-Pinchers
Pragmatic Spenders
Apathetic Materialists
Here’s a little more about what makes someone adopt one of these four [...]
