Roses are the preferred flower choice for Valentine’s Day, and florists know it. No wonder roses are often the most expensive all year during the days and weeks around Valentine’s Day. But this year, if you’re giving someone special flowers–one of the top gift choices according to the National Retail Federation–I can offer you a green option that will save you green.
Through February 14th (this Sunday, people) Whole Foods Market is spreading the love with a dozen fair-trade, long stem roses for just $12.99. Or you could get a Double Dozen, 24 long-stem roses for just $19.99.
Those are the double-dozen bouquets (above), which Whole Foods’ PR agency sent for me to talk about on my now-canceled “10! Show” appearance. I plan to give them away to my elderly neighbors who could probably use some cheering up during our snowstorm!
I realize that these free-trade flowers traveled quite a distance to get to your local Whole Foods, but take a look at Whole Foods Whole-Trade policy to realize the good things the company is doing to support the local communities that grow these flowers.
Bottom line: about a buck a bloom for roses is a great deal for Valentine’s Day. The fact that they’re picked in a fair-trade environment is a bonus!
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