One of the most efficient ways for authors like myself to promote their books these days is to do something called a blog tour or virtual book tour. Basically, we guest post on other people’s blogs as a way to provide free content to blogs that want it and to get the word out about our new books.
As you likely know I’ve hosted many guest posts for authors in the middle of blog tours, such as these posts from the recent past:
- December 2010 guest post on living frugally and green from Victoria Klein, author of the new book 48 Things to Know About Sustainable Living (Good Things to Know)
- September 2010 guest post, also from Victoria Klein, author of the new book 27 Things to Know About Yoga (Good Things to Know), about pursuing yoga on a budget
- August 2010 guest post from Zac Bissonnette, author of Debt-Free U: How I Paid for an Outstanding College Education Without Loans, Scholarships, or Mooching off My Parents, on saving money when going back to college
- April 2009 guest post from Jen Singer, founder of MommaSaid.net, and author of Stop Second-Guessing Yourself–The Toddler Years: A Field-Tested Guide to Confident Parenting (Momma Said), about frugality with toddlers in tow
My plan is to spend the rest of January organizing a virtual book tour, via a blog tour, for my new book Toss, Keep, Sell!: The Suddenly Frugal Guide to Cleaning Out the Clutter and Cashing In. I hope to have that blog tour launch on February 1st and go the entire month–28 days and 28 posts, if possible.
Here’s why I think the timing is perfect for a February blog tour.
- Toss, Keep, Sell! hit bookstore shelves in late December, so it’s still considered to be a new-enough book.
- The number one resolution for 2011, according to a Harris Interactive poll, was to get organized. Toss, Keep, Sell! focuses on getting your home in order and getting cash for your clutter.
- Since it takes 30 days to form a new habit, a February blog tour that focuses on getting organized will appeal to any folks who vowed to get organized in January but then fell off the wagon.
I’ll be reaching out to all the bloggers I know to see if they’d like to participate in my blog tour, but perhaps you know (or own or write) a blog that would be a great addition to the “tour.” If so, post a comment to let me know which blog I should check out.
Also, I have a table of contents from the book I can share with bloggers interested in a guest post. And if you’d rather do a Q&A with me, that would be fine with me. Just let me know. Thanks.