New General Mills Products = More Coupons!

January 31, 2014

New General Mills productsDo you like and buy General Mills products? I know that our family does. If you were to look in our cereal cabinet right now, I guarantee you would find at least two kinds of General Mills cereals–something Cheerios and something Chex. In fact, when the company came out with both vanilla and chocolate Chex, we were thrilled.

Of course, I don’t buy a box of Chex–or any cereal, for that matter–unless I have a coupon and the cereal is on sale. And I hope that you’re doing the same. Because full-priced cereal can be expensive–$5 per box or more. In this house a cereal doesn’t make it into our shopping cart unless I am sure that I can get it for $2.50 per box or less, often a lot less.

What got me thinking about all of this was a press release I received that General Mills plans to debut more than 50 new products between now and May 2014. And with new products come lots of coupon offers–to entice you to buy said new products, of course. But it also provides an opportunity to save big bucks in the process, especially if you shop in a supermarket that doubles your coupons.

Consumer products companies know that coupons work. And we shoppers are using them. A recent “ Supermarket Moms Survey” of moms who primarily buy food for their family at supermarkets showed that an overwhelming majority (89%) are regularly influenced by coupons to try new food and drink products.

Last summer, for example, there were some new cereals on the shelves that had accompanying high-value coupons in the Sunday paper and online. When I say high value, I mean the coupons were for 70 cents or so–which doubles to $1.40 at my grocery store–and you had only to buy one box to qualify. Couple that with a 4/$10 deal, and you’re paying 60 cents for a box of cereal. Did I buy that new cereal? You bet I did.

The same was true two years ago when Dannon introduced its Light and Fit Greek yogurt. There were coupons all over the place for this new item. We started buying it and loving it. I also like the Yoplait Greek yogurt and will often find high-value coupons for it as well, allowing me to buy cups for mere cents.

Here is a rundown of some of those new General Mills products that you’ll likely see on store shelves soon, pulled directly from that press release (thus the flowery descriptions of the products):

  • Nature Valley Breakfast Biscuits – Available in Blueberry and Honey flavors, the new breakfast biscuits provide 26 grams of whole grain, 5 grams of protein and 4 grams of fiber per serving.
  • Fiber One Meal Bars – The Fiber One franchise enters the nutrition bar category with new Fiber One Meal Bars touting 10 grams of protein, 9 grams of fiber and fortified with 14 vitamins and minerals. Available in Chocolate Peanut Butter, Strawberry Greek Yogurt and Dark Chocolate Almond varieties.
  • Yoplait Greek 100 Taste plus protein all in 100 calories. New indulgent flavors of Yoplait Greek 100 include Apple Pie and Strawberry Cheesecake.
  • Yoplait Light Dessert Mix-InsYoplait Light Dessert Mix-Ins come with a serving of yogurt and a separate pack of toppings. Consumers can mix together flavors like Key Lime Pie with Graham Cracker Crumbles, Boston Cream Pie with Chocolate Cookie Crumbles, and Coconut Cream Pie with Graham Cracker Crumbles.
  • Nature Valley Nut Clusters (exclusive to convenience stores) – These bite-sized clusters of nuts, dried fruit and seeds pack in 8 grams of protein per serving. Nature Valley Nut Clusters come in two varieties: Roasted Nut and Seed, and Apple Cinnamon.
  • Cascadian Farm Protein Bars – For consumers seeking alternative protein, these new bars are made with organic pea protein and are available in Peanut Butter Chocolate Chip and Honey Roasted Nut.
  • LA RABAR uber bars – These sweet, salty and chewy bars add two new decadent flavors: Dark Chocolate Turtle and Dark Chocolate Peanut.
  • Green Giant savory snacks – Building on the growing popularity of its veggie snack chips, Green Giant is introducing new Baked Sweet Potato Fries and Baked Veggie Puffs.
  • Chex Mix Popped – Popped popcorn plus traditional Chex Mix combine for a lighter snack option. Available in Sweet & Salty and White Cheddar flavors.
  • Chex Chips (exclusive to convenience stores) – A bigger, puffier version of the Chex pieces consumers love, in four bold flavors: Caramelized Onion, Cheddar Jalapeño, Cinnamon & Sugar, and Wasabi.
  • Food Should Taste Good Pita Puffs – Available in four sophisticated flavors – Pesto, Chive, Cinnamon Sugar, and Multigrain – these pita puffs are big on flavor with a light, crisp texture.
  • Fiber One Protein Cereal – For protein seekers, this sweetened granola cereal offers 10 grams of protein with milk and 20 percent Daily Value of fiber. Available in Maple Brown Sugar and Cranberry Almond varieties.
  • Nature Valley Protein Granola – Great taste plus 10 grams of protein per serving, the new Cranberry Almond flavor is ideal with milk, on top of yogurt or all on its own.
  • Multi-Grain Cheerios Dark Chocolate Crunch – Dark chocolate flavored O’s and clusters made with real cocoa and five different whole grains, the newest Multi-Grain Cheerios variety provides 15 grams of whole grain, 9 grams of sugar and just 110 calories per serving.
  • Chocolate Toast Crunch – Consumers who love those irresistible squares will be excited to try this new chocolate variety.
  • Cascadian Farm Graham Crunch – These delicious organic graham squares are made with wheat, rice, oats and a sprinkle of sugar.

If you’re already a fan of General Mills’ products, here are some coupons to help you save on your purchases. But mark my word–you’ll start seeing more coupons to help you save on these new products soon!

$1.00 off TWO BOXES General Mills Big G cereals
$0.50 off 2 bags of Bugles Corn Snacks or Chex

$1.00 off 5 CUPS any variety Yoplait Greek yogurt


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